Monday, June 27, 2005

ARUBA SEEKS NEW SLOGAN

By Stockton

In the wake of the disappearance of Alabama high school senior Natalee Holloway, Aruban officials are scurrying to salvage the tiny Caribbean island's image. Some officials believe the island's old slogan, "Aruba, the safest place in the Caribbean" might be outdated.

"We need to change with the times," said Aruban Director of Tourism, Hjmr van Pelt. "We want our slogan to be fresh and new but also honest. We don't need to lose any more credibility."

The Ministry of Tourism is close to selecting the new slogan. The favorite, says van Pelt, is "Aruba, a nice island where hardly anyone is ever murdered or disappears". The runner up is "Aruba, you have a lot better chance of being killed in Mexico." The new slogans are currently being tested.

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Aruba, safer than Washington D.C.



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